The Queen's Award

In April 2022, we were honoured to receive a Queen’s Award for Enterprise.

One of 226 organisations nationally to receive this prestigious award, Urban Apothecary has been recognised for its excellence in International Trade.

Urban Apothecary began life from my kitchen table in 2012, before growing into the collection we see today of beautifully fragranced products for the home and body, made in our own candle factory in Leicestershire.

With our British roots, we built the brand alongside partners such as The Conran Shop, Fenwick and Heals, before taking our collection overseas. It’s a great honour to be recognised for all our work in international trade with the most prestigious business award in the country.” 

- Tajinder Banwait, Founder, Urban Apothecary London

Representing the UK as an Export Champion in support of change at the Department for International Trade, our founder has grown a successful business based on export. She is a superb example of what can be achieved with a global product and has given numerous speeches and presentations to enable other British businesses to take the first step to trading overseas.

Founded in 2012 and based in Leicestershire, Urban Apothecary is an exciting British brand, manufacturing and selling luxury home fragrance and body products in the UK and to thirty international markets. We are thrilled that our candles, diffusers, room sprays and body products with their stylish, minimalist aesthetic and bespoke fragrances that blend flowers, fruits and woods in an unexpected, contemporary way, are now recognised around the world.

The Queen’s Award for International Trade, now in its 56th year, is awarded for outstanding short term growth in overseas sales over the last three years.




The first candle collection launches and word of mouth helps establish a cult status. Fans of the brand request diffusers and after sourcing the perfect apothecary-style bottle and statement reeds, they quickly follow. 


The inaugural home collection is showcased in a great British lifestyle store, with fast expansion from 13 to 27 locations. Success continues with London’s Top Drawer show awarding the accolade of ‘Best New Product’.


Alongside ‘Start-up 100’, ‘O2 Smarta’ and ‘Best New Business’ wins, personal recognition is bestowed upon Tajinder, Urban Apothecary’s founder, with the title ‘Mumpreneur of the Year’.


Candles are selling out faster than they can be made, so in-house production begins. The first run of hand-poured, natural vegan candles leaves the newly created Urban Apothecary Leicestershire candle factory.


Having started with ten products, including the signature candles, the collection increases to over 100 items. As sales gain momentum, the team begin to curate and plan for the future.


Following the brand’s first five years, a new chapter begins and a fresh aesthetic is revealed. The founder’s love of minimalistic design details pared back to reveal true beauty is reflected in the stunning new look.


After creating a new luxurious, hand and body range that complements the bespoke scents of the home fragrance, the expanded collection delights both existing devotees and entices new ones.


With increasing popularity worldwide, Urban Apothecary officially becomes a global brand. The home fragrance plus hand and body, now retails in luxury stores across Europe, Australia, Asia and beyond.


Despite a challenging year around the world, business is thriving. New launches include the luxurious, moisturising hand gels created for cleansing on the go. Additional retail partners help to meet the increased demand.


Red is the new black! The new ruby candles and diffusers delight both British fans and the growing international followers. These complex fragrances with unconventional names are a sell-out success.


A noteworthy year begins with a prestigious ‘Queen’s Award for Enterprise’ recognising Urban Apothecary’s international trade with 30 countries. The online store is refreshed with an exciting new visual landscape. 

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