Urban Apothecary started life as a passion for fragrance and desire to layer traditional ingredients of flowers, fruits, resins and woods in unconventional, contemporary ways. Every scent shaped from this collaboration of art with science is inspired by a personal recollection brought to life through the clever blending of notes rich with ambiance. These distinctive aromas, a mixture of memories and moods, are curated into a collection of truly original scents for the home. Dress the urban environment with fragrances that inspire, nurture and transport.
Founder Tajinder Banwait, both entrepreneur and beauty industry stalwart, is the creative force behind the brand. Part fragrance ’nose’ and artisan, she is the perfumer-alchemist that brings an unusual approach to the pairing of botanicals. From an early age Tajinder began a love affair with perfume that continues to this day. She believes that locking memories in fragrance, as if each were a scented snapshot, is a pleasing way to remember special moments. Hence every fragrance recounts a personal experience, from walking in woodland after rain to catching the intriguing perfumed sillage of a passing stranger. These nostalgic musings encourage connection by evoking memories and becoming the catalyst for creating new ones.
Urban Apothecary was born at the kitchen table. It was here, with an abundance of aromatic botanicals spilling from beautiful bottles and mouthblown glass vessels, that an idea took root. Why not channel this love for fragrances that stir the senses and curious home accessories into a unique lifestyle collection. Today, there’s a candle factory and smart offices to house the beautifully crafted, award-winning collections, yet every product alongside all the scents draws deeply from the original ethos.
On lighting one of the stylish candles, or after placing smart black reeds in their diffuser vase, a scented story unravels in the air note by note. Be enchanted by aromatic expressions for the home that paint a mood through emotion, encourage the senses to fall in love with fragrance and allow your own scented memoire to begin.