Timeline

2011

The first candle collection launches and word of mouth helps establish a cult status. Fans of the brand request diffusers, and after sourcing the perfect apothecary-style bottle to hold the statement black rattan reeds, they quickly follow.

2012

The inaugural home collection is showcased in a great British lifestyle store, with fast expansion from 13 to 27 locations. Success continues with London’s Top Drawer show awarding the accolade of ‘Best New Product’.

2014

Alongside ‘Start-up 100’, ‘O2 Smarta’ and ‘Best New Business’ wins, personal recognition is bestowed upon Tajinder, Urban Apothecary’s founder, with the title ‘Mumpreneur of the Year’.

2015

Candles are selling out faster than they can be made. To make sure nobody is disappointed, in-house production begins. The first run of natural soy hand-poured vegan candles, crafted by artisans, leaves the newly created Urban Apothecary Leicestershire candle factory.

2016

Having started with just ten products, the burgeoning collection increases to over 100 items. As sales gain momentum, the team begin to edit, curate and plan for the future.

2017

A new chapter begins and a fresh aesthetic is revealed. The founder’s love of design details pared back to reveal true beauty is reflected in the new look.

2018

Following the creation of a new luxurious, hand and body range that complements the home fragrance, the expanded collection delights both existing devotees as well as enticing new ones.

2019

With increasing popularity worldwide, Urban Apothecary becomes officially recognised as a global brand, now retailing in luxury stores across Europe, Australia, Asia and beyond.

2020

Despite a difficult year around the world, business is thriving. New launches include the luxurious, moisturising hand gels created in response to the requirement for cleansing on the go, without the need for soap and water. Additional retail partners help to meet the increased demand.

2021

Red is the new black! The new ruby special edition candles delight both loyal fans and the growing international followers. In rich red, these extra complex, bespoke fragrances with unconventional names are a sell-out success.

2022

A noteworthy year begins with a prestigious ‘Queen’s Award for Enterprise’ recognising Urban Apothecary’s excellence in international trade. There’s now 30 locations around the world. The online store is also refreshed, giving an even more satisfying virtual fragrance experience.

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