The first candle collection launches and word of mouth helps establish a cult status. Fans of the brand request diffusers, and after discovering the perfect style of vase to hold the reeds, they quickly follow


The inaugural home collection is showcased in a great British lifestyle store, with fast expansion from 13 to 27 locations. Success continues with London’s Top Drawer show awarding the brand ‘Best New Product’


Alongside ‘Start-up 100’, ‘O2 Smarta’ and ‘Best New Business’ wins, personal recognition is bestowed upon the founder with the title ‘Mumpreneur of the Year’


Candles are selling out faster than they can be replenished. To improve the process, in-house production begins. The first run of Urban Apothecary hand-poured candles are released from the new Leicestershire factory



Having started with just ten products, the burgeoning collection increases to over 100 items. Both sales and recognition gain momentum and the team begin to edit, curate and plan for the future



A new chapter begins and a fresh aesthetic is revealed. The founder’s love of design details paired back to reveal true beauty is reflected in the new look